Beckwith is the author of BusinessWeek bestseller Selling the Invisible, which was named one of the top ten business and management books of all time. He is the Founder and director of Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck, Hewlett Packard, and State Farm
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
2011/02/07
2010/12/08
Why Media Releases Should Be an Aspect of Your Book Marketing
With the ever-changing terrain of book marketing it is essential for authors to stay on the leading edge of how to effectively promote their book(s). Unfortunately, many authors have never taken time to learn even the most basic aspects of marketing.
In many ways marketing a nonfiction book is easier than fiction. Yet, there are ways to market any type of book that are inexpensive and very effective.
Some of the most effective (when done right) are:
Media releases aka press releases
Appearances in your local market
Teleseminars
Articles as they pertain to your book(s)
Email updates to potential readers
Blogging
Social media marketing
Audios such as MP3 files
For the purpose of this article I am going to focus on how to use news releases. Any author would benefit from learning how to write and distribute these effective marketing tools. And if you don't want to do this then hire someone to. However, this is an expense that you may not want to incur.
So how can you use releases? Here are a few of my favorites.
You can announce any local appearances you are making. In many cases the company, book store, organization or association you will be doing a book signing at will participate in media release distribution. Often it's simply a matter of asking.
When you have a teleseminar scheduled that is specific to the topic of the book a media release would be very timely.
If you start a new book blog you can announce this by way of a media release.
When you begin a Facebook professional page or a YouTube Channel why not use a media release as a way to announce this.
There are many more ways to utilize media releases, but if you do what has been outlined above you are well on your way to gaining visibility for you and your book(s).
Granted, a release is not an end all be all but it certainly is a necessary piece to the puzzle.
Make this a standard part of your overall book marketing for optimum results.
2010/12/03
Book Marketing Tip for Authors from Classified Ad Guru Greg Ceaser
BookMarketingStrategy.com author Greg Ceaser shares his best tip for authors with Warren Whitlock, Book Marketing Strategist of http Authors can use these tips to attract new readers, sell books, get publicity, become a best seller on Amazon.com or other national bestseller lists.
2010/11/29
Marketing Your Book
While you don't need to have every detail of your marketing strategies mapped out when you begin writing your book, the earlier you get started on crafting this part of your platform, the better.
Speaking Events
When you appear at events, you can spread the gospel about your book. If you're physically in contact with audiences, you can sell copies of your book. When people see and meet you, they frequently buy your book. If you give speeches, you're almost guaranteed to sell your books because at most events, your books will be available for sale. However, when you try to publicize your book through the media, selling books is iffier.
Learn to become an accomplished speaker because speaking is a major platform for selling books. Plan ahead, early in the book-writing process. Begin speaking at least six months to a year before your book is published, to drum up interest in it and to build your speaking ability and reputation.
If you're not an established speaker, take public-speaking classes or media training. Join speakers' organizations. Then speak for free for local organizations where you can polish your craft. Start small and work your way up; build a following and a reputation for being a dynamic, entertaining, and enlightening speaker. Chamber of commerce events routinely feature business authors. Arrange with bookstore owners who are chamber members to sell your books at the events.
Also speak to local branches of industry or professional groups. If you've written a sales or networking book, you could speak at meetings of Sales and Marketing Executives International or the American Marketing Association. Try to build your base where you live and work because members of the community where you started will become your staunchest supporters.
When you become an accomplished speaker, assemble videotapes of your presentations, testimonials, a speech description, and your biography in a professional manner. Then, sign up with as many speaker bureaus as possible to get bookings. The top bureaus include the International Speakers Bureau, Leading Authorities, Inc., the Leigh Bureau, and Washington Speaker Bureau.
Author 101 Advice
A powerful strategy for launching your book is to reduce your fee on the condition that the host organization make up the difference by purchasing copies of your book. For example, if you normally command $5,000 for a keynote speech, cut your fee in half and take $2,500 if the host organization agrees to spend the other half buying $2,500 worth of your book.
The benefits you receive are that you're guaranteed $2,500 worth of book sales that won't be returned and more of your books get into circulation. Having books circulate builds word-of-mouth publicity, which should be your main objective because every book in a reader's hands is an ambassador and a publicist for you and your book. If you are an established speaker, you can afford to take less cash in order to move more copies of your book. When you employ this strategy over a number of personal appearances, it can provide substantial book sales and excellent publicity.
Hook up with 800-CEO-READ, an online business-book retailer that sells books to the corporate market. It will feature your book in its newsletter and on its website and will solicit bulk orders for your book from corporations. 800-CEO-READ will arrange for copies of your books to be available at your public appearances, events, and speaking engagements. All sales made by 800-CEO-READ are reported to many of the leading bestseller lists. Either go through or clear it with your publisher.
E-Mail Blasts
E-mail blasts are campaigns intended to make books bestsellers with online booksellers. E-mail blasts work well with certain business books, especially motivational books. Incentives that can be a part of the package include free or discounted audiotapes, videos, books or chapters of books, resource lists, courses, newsletter subscriptions, or seminars.
A variation of the e-mail blast that works well for business books is what we call an awareness blast. This blast is intended to provide information and awareness, not free gifts. For example, if your marketing book is targeted to C-level executives (chief executive officers, chief information officers, and chief financial officers), you probably don't want to conduct giveaways, because they're too gimmicky for your audience. So, instead, you buy a list of C-level executives from Business Week and then send a general sales e-mail or letter to inform them about your new book. You can include high-level endorsements, favorable reviews, and even excerpts. The cost of buying sharply targeted lists can be expensive, but it can enable you to reach a precise audience.
As we mentioned in our discussion of authors' Web sites, capturing names and e-mail addresses is a major objective of such sites. If you acquire enough names and addresses, you can hold your own e-mail blast and send other promotions to people who you know have some interest in you and your book.
Contests
Some business books lend themselves to creative campaigns. One that was highly successful was the Best Boss/Worst Boss contest that Planned Television Arts developed to promote The Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees by James B. Miller, the CEO of Miller Business Systems (HarperBusiness, 1994).
The contest, which was promoted during Miller's twenty-city tour, invited employees to submit essays describing their best and worst bosses. The grand-prize winner in each category received a trip to Hawaii. The contest generated many additional interviews for Miller during his tour as well as national placements, including three with the Associated Press. Both the Today Show and The Osgood File featured the contest winners and Miller's book. Interestingly, the worst boss winner appeared in disguise.
Miller's contest was so popular that he ran similar contests for another two years. He also used material obtained from the contests to write another book, Best Boss, Worst Boss: Lessons and Laughs from the International "Best Boss/Worst Boss" Contests (Summit Publishing Group, 1997).
Any entrepreneurial author should strongly consider running a contest. With the Internet, it's not difficult.
Top BestSeller Lists
New York Times (monthly)
Business Week (monthly)
Wall Street Journal Business
USA Today
To make weekly bestseller lists, you usually need to sell at least 3,000 copies a week, and for monthly lists, 10,000 copies a month.
Making the business bestseller list is a matter of velocity; it's a matter of how many books you sell in a particular week or month, not your cumulative sales. It's a sprint, not a marathon. So, create your book campaign strategy to sell as many books in the smallest period of time possible in order to generate the maximum number of reported sales during that time. To create the most impact, orchestrate all your publicity efforts to come together during that window of time: your speaking engagements, op-ed piece, your e-mail blast, and your corporate orders. If your promotional efforts and your book sales are spread over a period of months, you will be less likely to make the bestseller lists.
The only sales figures used for bestseller lists are those that come from retail chains, online booksellers, and independent bookstores. So, if you make a bulk sale to a corporation or sell tons of books from the back of the room when you speak, those won't be counted unless they're made by one of the groups mentioned above.
Special Opportunities
Business news is always breaking. In areas such as parenting, lifestyles, entertainment, food, and even sports, the news can be slow. However, the business news never stops; it rarely slows down. So, business authors must position themselves to seize upon developments as soon as they occur in their areas of expertise.
Bill George's book, Authentic Leadership (Jossey-Bass, 2004), featured his expertise on good corporate governance and CEO pay. His publicity campaign focused on his high ethical standards and visionary ideas. When former New York Stock Exchange chief Richard Grasso came under fire, the media turned to George as an expert on ethical CEO behavior. George gave interviews that spawned more interviews, and he received great publicity, which boosted the sales of his book.
Business authors must also anticipate future news in order to time their books and publicity efforts around upcoming cycles that the media will cover. If you have a book on job searching or career advice, make sure that your book is released during April or May to tie it into the annual graduation cycle that follows. Every year, prior to graduation, the media churns out stories on finding jobs and establishing careers. By anticipating the media's patterns, authors of books on these subjects can make themselves available to the media as experts. They can get great publicity for themselves and their books by giving the media explanations, insights, and quotations on careers. The assistance they provide to the media can pay off at other times of the year when the media needs experts to help it with news items on jobs and careers.
Hometowns
All authors should capitalize on the special attention that they can get from the media in their hometowns. For business authors, that means developing strong ties to the business editors and reporters for their local newspapers and business journals. It pays for authors to build strong hometown bases because locals take pride in the success of other locals and help promote them.
When it comes to hometown coverage, business authors have the advantage of having more outlets where they can speak than other authors. They can speak at chambers of Commerce; at service clubs such as Rotary, Kiwanis, and Elks Clubs; and to local business groups. Business authors should take advantage of these opportunities to build a strong local speaking base and solid grassroots support.
Extra Credit
Write biographies and promotional materials that build your credibility. In bios, stress the accomplishments that relate most to your book. Readers and the media want to know that you have outstanding credentials. It will make the information and advice in your book more authoritative.
The press materials for Bill George's Authentic Leadership noted that George was a member of the National Association of Corporate Directors (NACD). However, it stressed that he had been named the Corporate Director of the Year by NACD. The media picked up on this point and frequently referred to George as the former NACD Corporate Director of the year.
Tweak bios to emphasize the author's expertise in areas in which individual media contacts are most interested. Conform news releases and other promotional materials so they also highlight authors' expertise in the same areas.
Business authors should also utilize their media contacts. Over the years, most business authors, especially those who are business leaders, make extensive media contacts. To promote their books, they should contact their media contacts. When members of the media cover stories, they have the power to determine the direction and tenor of the piece. So using your personal connections can get you favorable coverage.
It's a good idea to cultivate media contacts well before your book comes out. As we've suggested, become a media resource: feed the media stories, information, and sources; write byline articles; and volunteer your expertise. Then, when you need the help of those contacts, your relationship will have been established and you won't have to start from scratch.
2010/09/01
Internet Book Marketing, 5 Simple Steps To Sell Your Book on the Internet
The internet has made self publishing and book selling a highly targeted and profitable business. Here are five steps to get started selling your book online.
Step One: Get a domain name.
Your domain name should represent your book's name or a keyword description of the type of information products you offer. For example, if your book is titled 30 Days to A Happy Healthy Heart. How to Eat and Live Well for Optimal Heart Health, your domain name could be happyhealthyheart.com or optimalhearthealth.biz or even 30dayhearthealth.tv the choices are abundant.
Step Two: Design your website.
Websites to sell books need a few things. They need a sales page. The number one thing that you need to sell your book on the internet is a website. It is the one single place where people will find your book, make decisions about you and your book or books, make a purchase, possibly sign up for more information or contact from you. You can find an abundance of website templates available online or through your hosting service.
Your website will need the following pages or elements:
A About us
B Contact us
C Privacy Policy
D Subscribe here
E Disclaimer
F Articles and/or free stuff
G Media information
H Sales copy
I Catalog or list of products if you offer more than your book (make sure each product has its own promotion or sales page)
J Purchase page
K Thank you page and/or download page
Step Three: Fulfillment and distribution.
You'll need to determine how and where customers are going to purchase your book online. Will you provide a shopping cart, via shopping cart software, on your website? Will you link to Paypal, Clickbank, Amazon? How will you distribute your book to your customers?
If you're selling eBooks then you can distribute them electronically via a number of automated tools available online or through your web hosting company. Take note that people that purchase eBooks expect to receive their download information immediately.
If you're selling printed books, then you'll need to gather shipping and payment information. Again there are a number of software programs that are designed specifically for this purpose.
Step Four: Bring Traffic to Your Website.
This can be done with a number of tools including search engine optimization of your website. This basically means that when people are searching for the type of information your book offers, your website comes up on the search engine results. You can hire an expert to optimize your website or you can do it yourself. There are a number of online tools and resources at your disposal.
Step Five. Online Book Promotion.
You can also drive traffic to your website, and sales, with a healthy dose of book promotion techniques. Online these techniques include writing articles for online publications including ezines, blogs, and free article sites. You can host your own blog, join an online forum or chat room for people interested in your book's topic. You can also participate in webinars, online seminars, for people interested in your book's subject matter.
The resources available to you as an online book marketer are practically endless. Take advantage of these resources and opportunities. Get thee a website and start marketing your book on the internet today!
2010/08/13
One Minute Marketing
So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in as much marketing as they can after they come home from an exhausting day at the office. Working this way can be completely overwhelming. It's no wonder most authors only market their books for ninety days. Who could stand to keep up this pace any longer than that? There were so many things authors need to do, most simply don't know where to start.
Enter the one minute marketer. As tempting as it is, we can't do everything. It's just not realistic. Instead, try doing just three things a day. I found that authors are not only more focused this way but tend to be a hundred times more effective. If you're marketing your own book and you're becoming overwhelmed by the magnitude of the work ahead of you, try doing just three things a day. Some of these will only take you a minute and in one week alone you'll have promoted your book in fifteen new ways. And remember, your three things don't have to be earth shattering, they can be as simple as sending a thank you note.
Here are a few ideas you can implement today:
1. Call your local library and sign up to do a talk. You won't get paid for this, but they will let you sell your book (for a 10% commission back to the library).
2. Want to drive more attention to your book? How about creating a contest! Contests are great promotional tools. Design one around the topic of your book. For example, I'll be holding a contest soon asking people for the top ten things NOT to do when you're marketing your book. Get the idea?
3. Pitch your story to a local radio and/or tv station.
4. How's your web site these days? Remember, it's your 24/7 marketing tool so make sure it's up to date.
5. And while you're updating your web site, why not list it on search engines like Google, Alta Vista. Or go over to http://www.addme.com and let them do it for you...for free!
6. Have you thought about submitting an article to a topic-related ezine? Ezine publishers are always looking for content! If you currently subscribe to an email newsletter that you'd like to contribute to, email the editor and ask them what their guidelines are. Or, you can submit your article by registering at the following yahoo group: Publish In Yours (PublishInYours-subscribe@yahoogroups.com).
7. Have you started calling bookstores for signings? Why not start that today.
8. Send your thank you notes! Whether it's to a news person who did a feature on you or to the book store manager who recently hosted your book signing, saying "thank you" is a great marketing tool!
9. Magazine articles are a great way to get exposure. Why not submit an article (or book excerpt) to a topic-related magazine today?
10. Are you a member of all the pertinent organizations in your field of writing? If not, you should be. For example, if you wrote a mystery novel you should think about joining a mystery writing group in your area. Not only will you be able to promote your book at meetings but most groups are always looking for speakers.
Happy Marketing!
2010/08/03
Nobody is Born Famous - Book Marketing is Hard Work
The truth is this: nobody is born famous. Unless you're the offspring of Michael Jackson the likelihood that you sprang from the womb with a star on the Walk of Fame is unlikely. So why do so many people act as though they are already part of the elite groups of authors? You know, the ones who actually make a living doing what they love: writing. It's true. Something like only 3% of authors actually makes a living on their writing alone. Most of us make more money doing consulting, speaking or whatever else and the writing, i.e. our book, is our business card.
I have my own theories on why this number is so low. I think it's because so many of us get into this industry without realizing how tough it is. We think that we write the book and the rest will just happen. I once said in a presentation that publishing isn't the Field of Dreams, just because you wrote it doesn't mean people will beat a path to your door. You have to tell them, and tell them again, and then tell them some more. You have to love your book so much that even if no doors are opening for you, you still knock. Or, if needed, you climb through a window. You work tirelessly accepting every opportunity that comes your way and making the most out of each interview. You say "thank you" for even the smallest opportunity because the savvy author knows that today's "nobody" could be tomorrow's Carson Daly.
I was asked to write this piece, I don't very often take to task what needs to be done in order to succeed, mostly because I think there are enough of us out there banging that drum. Then I got an email from an author who had attended a session I taught and she said "I listen to you because you walk the walk, you're an author yourself and you do what you tell us to do: grab every chance you can to get your name out there." It's true. Sure, I'm in publicity and yes, yes, I have the emails of Oprah's producers (even a cell phone number or two, ooooh) but truth is, there are a million steps between you and your proverbial pot of gold at the end of the rainbow, and you have to traverse those steps each and every day. And I am right there with you, sharing the road to success. Have I gotten there yet? A lot of people tell me I have, but success is a journey, not a final destination. For me, I love and appreciate every opportunity I get. Sometimes I'll even get emails from people who say, "I'm sure my blog is too small for you to consider appearing on, but I thought I'd ask you anyway." You know what? Nothing is too small. And for such a humble pitch, I'll clear my schedule.
We work with a variety of author-related sites and we get interview requests for our authors; the other day I was scrolling through a list of authors who got requests for these sites but never turned in their completed interview. Out of ten on the list only one had turned in their stuff. The others blew off the request, said they weren't interested or just forgot. I guarantee you ten years from now, that one author will likely be famous; the others will be back at their jobs wondering why the world never read their book.
I love this industry and I'd never want to be anywhere else. For all of its challenges and obstacles there's nothing like being in publishing. But being an author requires a dedication the likes of which you could never imagine. It also requires a daily dose of humility. Never believe the bio they read about you before you get on stage, never let a stunning review go to your head (though it's ok to jump up and down, call your mother, dance around your office and show all your friends) and never, ever assume that just because you managed to put pen to paper that you deserve fame. No one deserves fame, it's earned and for many of us, always elusive.
A few weeks ago I was at Changing Hands bookstore in Tempe, Arizona. I had just headed into the store to do my presentation when I heard a voice call out from across the store: "It's really you!!" he said. A man rushed up to me, holding my book in his hand, "I've been following your work for years, you are such an inspiration," He said breathlessly. I looked around to see who he was talking to, Cameron Diaz? Was Julia Roberts here? Sure enough, he meant me. I was floored. He went on to thank me for my work, my website, my radio show, and our Book Marketing Expert Newsletter. Finally he took a breath and asked me if I would sign a copy of my book (I still find this incredibly thrilling, by the way). I told him how much I appreciated what he said, he seemed surprised. I just smiled and said: Thank you, because you remind me why I do this, each and every day.
Always be amazed and appreciative of every chance that comes your way, the industry doesn't owe you anything but a book. You got that. Now what will you do?
2010/06/30
The Internet ATM Cash Machine! How to Make Over $20,000 Per Month on Internet Marketing on Autopilot
Starting an internet marketing career is not an easy task but this is not usually because of the work; people fail and easily give up because they are not earning money on their first few weeks which is a common error among first timers.
Popular question that I get from subscribers is "how much money do I make online?" and my answer is "I earn $20k or more every month", sounds impressive? But in reality a newbie can also earn the same amount if they only know the proper way in doing it.
As a beginner you should be patient. Since you are just starting with your business expect that your earnings will be little, but the important thing is that you are generating money in continuously regardless of the amount. Do not rush your journey to success because this may result in your failure. Take easy and money will flow naturally as you get the hang of it.
Once you are making some money consistently the next step that should concern you is how to make your online business grow. If you are already earning enough money online you should try investing some of it like selling web sites which is very profitable.
Imagine a simple, one page affiliate website can be sold for $5k or more and in a month you can do this 3 to 5 times that is $15K to $25K monthly, aside from what you earn from the website itself before selling it, that's more than what you can earn having a high paying job. This is just a part of my online business.
My online business works by creating small affiliate sites, profit from them and then selling them while I create new ones; this is on a monthly basis. I make sure that I maintain a number of websites which can be seen on my portfolio. You can also use this approach as your online business model, since it is very profitable, but remember to re-invest your profits to make it grow.
The next step to take is to outsource. Find people online that are willing to do the job for you. The more workers that you have the more products you can produce. But this is a process that you will need to learn slowly. You should be picky in choosing providers that can give quality results. Learn how to outsource and innovate as it can help your online business grow.
Although I am already earning over $20k monthly, I decide to still keep working hard because I have bigger goals and a bit ambitious too. I keep on working and think of other ways on how to earn 20x more of my current income and to further develop my online business.
There are other success stories that you might read online and one can be yours too just remember the key to online success is your willingness to learn and by being persistent in your endeavor. Make sure to start as an affiliate Marketer since creating affiliate sites is very simple and require no investments and not internet marketing experience at all.
2010/06/09
Authors - 5 Point Book Marketing System That Works - Part 1
New authors are often some of the worst business people in the world; they have such a beautifully simple and narrow idea of how to generate income from their book. They just want to write it and have lots of people buy it, pretty simple right? Well if it were only that simple life would be good.
However it takes a lot of hard diligent work over a period of time to produce results that yield a handsome income. But even that's not enough; you need to have a system that cohesively threads all of your efforts into a highly productive marketing effort.
Without that you will find your self confused by all the new technology and advertising options out their. Fear not, here is a simple 10 point book marketing system that works.
1. Direct Mail - go to vistaprint.com and choose a postcard design, add your message to it and than order 500 of them. With these you should send out about 10 - 20 per week to friends, family and associates with invites to go to your web page, attend a tele-seminar about your book, or even to buy a copy.
2. Speaking - call your local church's, civic organizations, and any other group that you feel could benefit from your book and ask them if they would be interested in having you speak.
3. Email - sign up for an auto-responder service, create a squeeze page and start capturing emails from everyone who visits your web page. Next start to send out emails, weekly or even every other day inviting them to visit your web page which sells copies.
4. Writing - continue to write your next book and write about this book. Create articles about your book and post them online, send them in emails, and even mail them letting people know about your book. Nothing beats a letter to a friend telling them that you're excited about your newest book.
5. Phone - set up tele-seminars where you lecture about your book, teach people about your book one chapter at a time. Don't give away the whole book, but give them everything you couldn't put in the story.
If you're ready to learn how to write a Highly Profitable Book and Scale it in to a $4000 - $10,000 Teaching, Training, Coaching or Consulting Program go to www.adaptonadime.com for your FREE "Fast Start Guide and Audio Download"
2010/05/09
Robert Kiyosaki Network Marketing Business Opportunity Part1
www.WinningEdgeEnterprises.com is a business opportunity that utilizes fundamentals learned from the great Robert Kiyosaki. Robert Kiyosaki (born April 8, 1947) is an investor, businessman, self-help author and motivational speaker. Kiyosaki is best known for his Rich Dad, Poor Dad series of motivational books and other material. He has written 18 books which combined have sold over 26 million copies.Three of his books, Rich Dad Poor Dad, Rich Dad's CASHFLOW Quadrant, and Rich Dad's Guide to Investing, have been on the top 10 best-seller lists simultaneously on The Wall Street Journal, USA Today and the New York Times. The book Rich Kid Smart Kid was published in 2001, with the intent to help parents teach their children financial concepts. He has created three "Cashflow" board and software games for adults and children and has a series of "Rich Dad" audio cassettes and disks. He also publishes a monthly newsletter. A large part of Kiyosaki's teachings focus on generating passive income by means of investment opportunities, such as real estate and small businesses, with the ultimate goal of being able to support oneself by such investments alone. In tandem with this, Kiyosaki defines "assets" as things that generate money, such as rental properties or businesses, and "liabilities" as things that cost money, such as house payments, cars and so on. Kiyosaki also proclaims financial leverage to be critically important in becoming rich. Kiyosaki stresses what he calls ...
2010/04/30
How to Make Your Book a Bestseller - By Harnessing the Incredible Power of Internet Marketing
If you've written a book or if you want to get your message out to the world, there has never been an easier time to become a bestselling author. The Internet has provided writers with an unprecedented opportunity to spread their message and reach more readers at a faster rate than ever before.
So let me take you through the process step-by-step of how to turn your book into a bestseller and gain more 'customers' or readers.
Your number one priority is to give away something of value to your potential readers. It sounds back-to-font - but trust me, it isn't.
You might give away valuable content such as: a 'how to' article; a free ebook or report; an ezine; a teleseminar; or an MP3.
Better still, team up with other experts who can provide this free content. So if your book is about dog breeding, contact other pet experts. Or if your book is about gardening, contact high profile gardening experts (preferably those with a large database or 'list' of clients).
Tell them you're offering the chance to promote their business if they'd like to offer something for free in return. It's a win-win situation: they provide you with a freebie, you promote their website to your readers.
When you put a value on these free bonuses, it can run into thousands of dollars. This makes a $9.99 book phenomenal value - in fact, readers will sometimes buy a book just to get their hands on the bonuses.
On the day your book is launched, ask all the experts who gave free bonuses to help promote it. They can do this via their own mailing lists, as well as social media such as Facebook and Twitter. Chances are they'll also want to bulk-buy your book to sell to their own clients. If everyone promotes your book on the same day, you can very quickly push your book onto the bestseller list for your particular niche on Amazon.
Even if it only hovers there for three seconds, that's all it takes. The kudos of having a bestselling book lasts a lifetime! I even have a client who used this technique successfully to push her poetry book (self-published 5 years previously) to bestselling status.
What to do with your 'customers' or readers when you have their contact details? Write to them at least once a week. Get to know them: let them get to know you. Share valuable information with them.
Follow these simple steps and you will be well on your way to becoming a successful author.
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2010/03/26
From Book to Bestseller An Insiders Guide to Publicizing and Marketing Your Book!
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From Book to Bestseller An Insiders Guide to Publicizing and Marketing Your Book!
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