What is the Amazon Bestseller Campaign:
The Bestseller Campaign is a marketing campaign where you prompt everyone in your database to buy your book during the same timeframe, which will, in turn, boost your book sales and create a high ranking. Your goal should be to shoot for the top 10, or preferably the #1 spot.
How does it work:
You ask everyone in your database to buy your book during a certain time and in exchange you offer them some type of incentive in the way of a valuable product or service (such as, ebooks, teleclasses, discounts on coaching, services, or products). The offering should be related to the book topic and provide something of value.
What you need to do:
Preparing an Amazon campaign takes a great deal of planning that will include: signing up affiliates, or partners, creating the offer and follow up emails, creating new web pages, figuring out the best way to get proof of purchase from your buyers that they did purchase on the right day and at the right timeframe.
Here is a checklist to help ensure your campaign will be successful: 1. Make sure your listing is detailed and complete, including an author blog, a full profile description, and Inside the Book.
2. Try to gather as many five-star reviews and/or testimonials as possible. You'll have an easier time convincing other people to sign up for your campaign if you appear to have a must-read book.
3. Set a date for the campaign. Mid-morning weekdays are best, before people get distracted with their day, or if this is a gift idea, set the date 2-3 weeks prior to a major holiday.
4. Research and connect with affiliates, or partners, who can provide valuable bonuses that complement your book (ideally 10 or more). These should be items that will be interesting to the same audience as your book. The best bonuses are downloads such as ebooks, seminar transcripts, audios, free memberships, teleclasses, and dollars-off coupons.
5. Create a web page that showcases the offer with photos of partners and partner's products and include links to your Amazon.com page. This page should also give detailed instructions on where to send their email confirmation of purchase and how they will receive their downloadable bonuses.
6. Create another web page that will serve as the download page where buyers can get their bonuses, or that has links to the bonuses if they appear on your partners' web pages.
7. Send out an announcement to bloggers and ezines that match your topic asking them to promote your campaign.
8. Announce your campaign to your social networking groups/friends.
9. Build your database by accumulating as many email addresses and commitments from others as you can. Specifically, those that have agreed to help you with your campaign.
10. Send a reminder email blast to all accumulated lists two weeks before the event, another email a day before the event, and a final email early morning of the event.
11. Double check your web pages to make sure your links are active and working.
12. Be prepared to answer email and telephone questions the day of the campaign. You may want to hire an author's assistant to help with this task.
13. After the campaign: Send thank you notes to all your partners.
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