2010/04/24

The Making of a Bestseller

www.cencom.org Media City: Inside the Industry "The Making of A Bestseller" 4/2/08 at NYU Part 1 It is the holy grail of the book industry, but what exactly is a bestseller? And what can one do to improve a book's chances of New York Times glory? Hear from the editors, publishers and publicists behind some of this year's top-selling page-turners, and discover the secrets to breaking into the publishing world. Charles Kochman , Senior Editor, Harry N. Abrams Jonathan Karp , Publisher and Editor-in-Chief, TWELVE Lynn Goldberg , Founder and CEO, Goldberg McDuffie Communications, Inc. Rachel Klayman , Executive Editor, Crown Books/Random House Sara Nelson , Editor-in-Chief, Publishers Weekly Available on NYC-TV Channel 74. Center Seminars are available online (www.cencom.org) via video streaming! Click on seminar pages to view videos!

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