New authors are often some of the worst business people in the world; they have such a beautifully simple and narrow idea of how to generate income from their book. They just want to write it and have lots of people buy it, pretty simple right? Well if it were only that simple life would be good.
However it takes a lot of hard diligent work over a period of time to produce results that yield a handsome income. But even that's not enough; you need to have a system that cohesively threads all of your efforts into a highly productive marketing effort.
Without that you will find your self confused by all the new technology and advertising options out their. Fear not, here is a simple 10 point book marketing system that works.
1. Direct Mail - go to vistaprint.com and choose a postcard design, add your message to it and than order 500 of them. With these you should send out about 10 - 20 per week to friends, family and associates with invites to go to your web page, attend a tele-seminar about your book, or even to buy a copy.
2. Speaking - call your local church's, civic organizations, and any other group that you feel could benefit from your book and ask them if they would be interested in having you speak.
3. Email - sign up for an auto-responder service, create a squeeze page and start capturing emails from everyone who visits your web page. Next start to send out emails, weekly or even every other day inviting them to visit your web page which sells copies.
4. Writing - continue to write your next book and write about this book. Create articles about your book and post them online, send them in emails, and even mail them letting people know about your book. Nothing beats a letter to a friend telling them that you're excited about your newest book.
5. Phone - set up tele-seminars where you lecture about your book, teach people about your book one chapter at a time. Don't give away the whole book, but give them everything you couldn't put in the story.
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