2010/12/23

Book Cover Design - Do You Know How Self Publishers and Book Designers Can Make a Great Team?

To all self publishing authors and book designers, "You're a team! " You each bring strengths to the table when you meet. It's amazing how it happens when it happens. The call comes in to the designer and the conversation goes like this... "I'm self publishing my book and I don't know anything about it, but my manuscript will be back from the editors next week and I just ordered my ISBN... HELLO! That doesn't sound like they don't know anything... only that they feel they are unfamiliar with the design process. Which is easily taken care of by asking and answering questions, inspiring conversations.

1. Strengths Where writing is the authors' strength and passion... design and imagery is the designers. Which when you think of it is really a process of parts and pieces that fit neatly together like a wonderfully inspired puzzle. The design part is what catches the customers attention and motivates the customer to pick up the book, turn it over or open it up to read the authors part, and eventually purchase it... the customer is mesmerized by the combination of passions of both author and designer if only on a subconscious level.

This is the response both author and designer desire and work to achieve. One cannot function without the other. There are as many ways to accomplish this as there are people doing it, each with their own style and technique for getting the attention. And fiction and non-fiction books have a unique look and feel to them as well. It's important that your vision is achieved.

2. Pricing and Services For some authors, price is important in choosing the designer to work with. Pricing is as unique to each designer as writing is to each author. Some designers find that a flat rate works best, where others price with a base rate for production time and special services are added and priced based on the work and time they will take. One is not better than the other just different, like each book is different. And as it applies for the authors specific book project is how the choice is made.

3. Matches that work What is important for the author is that the recipe of the two of them fits. The phone conversations, the advice freely given, tone of voice, suggestions and responsiveness. Does their pricing expectations, time-line, ways-of-doing business and focus match. A good action for an author to take is to make a list of what's important for their book cover or interior design and use the list when contacting designers as a base for their discussions.

The coming together of author and designer is the last step before the actualization of the book by printing. Their chemistry working together to create a book is an amazing feeling. And when this happens the outcome is a book cover that represents an artful experience to the reader.

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