With the ever-changing terrain of book marketing it is essential for authors to stay on the leading edge of how to effectively promote their book(s). Unfortunately, many authors have never taken time to learn even the most basic aspects of marketing.
In many ways marketing a nonfiction book is easier than fiction. Yet, there are ways to market any type of book that are inexpensive and very effective.
Some of the most effective (when done right) are:
Media releases aka press releases
Appearances in your local market
Teleseminars
Articles as they pertain to your book(s)
Email updates to potential readers
Blogging
Social media marketing
Audios such as MP3 files
For the purpose of this article I am going to focus on how to use news releases. Any author would benefit from learning how to write and distribute these effective marketing tools. And if you don't want to do this then hire someone to. However, this is an expense that you may not want to incur.
So how can you use releases? Here are a few of my favorites.
You can announce any local appearances you are making. In many cases the company, book store, organization or association you will be doing a book signing at will participate in media release distribution. Often it's simply a matter of asking.
When you have a teleseminar scheduled that is specific to the topic of the book a media release would be very timely.
If you start a new book blog you can announce this by way of a media release.
When you begin a Facebook professional page or a YouTube Channel why not use a media release as a way to announce this.
There are many more ways to utilize media releases, but if you do what has been outlined above you are well on your way to gaining visibility for you and your book(s).
Granted, a release is not an end all be all but it certainly is a necessary piece to the puzzle.
Make this a standard part of your overall book marketing for optimum results.
