If the author mean, they ask how they want to make money from his book to be longer say that they expect will come from license fees. In my 27 years of publishing and marketing, I found that some authors to understand and even fewer would-be authors, such as royalties actually work. I wish you the basics of that moment.
The sad truth is that royalties are bestsellers important only if you end up writing a blockbuster ... But few writers ever do. InIndeed, the stroke average in the first book of today is about 3,000 copies, and almost all the books ever printed a second run.
The average fee paid by a traditional publisher first authors is composed of between 6 and 10% of net revenues. Net revenue is the price paid by the buyer, but what amounts, is often misunderstood by the authors.
For example, most of the authors who expect their profits come from royalties expected, based on the book trade distribution business for itsBook. In other words, it expects to distribute his book on the network of wholesalers and bookstores. Here's how the math works effectively on net sales in this situation. This is the key for your royalties.
Take your book retails for $ 20, to put it simply. If the publisher wants the book to be distributed through the commercial book distribution business, with a network of wholesalers and bookstores, the publisher must give the wholesaler an average discount of 55%. L 'is $ 11 of your 20, so that the net input to the editor 11 or less $ 20 9. Now, suppose that the author gets royalties actually 8% higher for a novice author. In this case, the author $ 0.72. The mathematics of the net income of $ 9 royalty of 8%, or $ 0.72 per book. That is all.
Say, if you make $ 100,000 a year would be from the book, a $ 0.72 fee, you must have more than 138,000 copies of your book is on sale each year, annualYear after year. As I hope you can see, if you hope to rely on licensing fees alone, it is a very difficult road to hoe.
I want to share with you a little-known publication of the statistics of the sector, which shows what I mean. Of 1,000 writers who contribute to literary agents to find a publisher of books, only 10 at the end with a publisher - only 1%. Of these 10 years who want to get published, only one of the writers the money at the end of the book published. In other words, the1000 authors of literary agents, to be published and only one makes any real money from their book. The other 999 do not.
Because these statistics are so sad? In part, this is the fact that traditional publishing is a mature industry with a rapidly growing number of writers to do business with a number of large publishers are shrinking dramatically. But the main reason is because the authors do not know, there are other major strategies to make moneywith a book next to royalty. Statistics show 999 times in 1000, does not work.
My friend Mark Victor Hansen is happy to recall that the authors write in your book is only 10% of the work. He stressed that the remaining 90% is the work of marketing the book. Most authors never from this perspective, their publishers, or anyone else. When 999 of 1,000 authors knew and used some of the other strategies already tried most of them probablyto be successful.
